Does CSR Foster Inclusion and Diversity? An Exploratory Study of Ibero-American Countries

23 Pages Posted: 25 Apr 2015

See all articles by E. Suarez

E. Suarez

Escuela Superior de Gestion Comercial y Marketing (ESIC)

L. Susaeta

Universidad Complutense de Madrid (UCM)

J.M. Alcaraz

Murdoch University

R. Parello

Polytechnic University of Valencia

C. Colon

IEBEC

I. Gutierrez

University of the Americas, Puebla

R. Cunha

New University of Lisbon

F. leguizamon

INCAE

S. Idrovo

INALDE Business School

N. Weisz

(IAE) Institut d'Administration des Entreprises

M. Correia

New University of Lisbon

Paula Apascaritei

University of Navarra, IESE Business School

Jose Pin

University of Navarra, IESE Business School

Date Written: February 26, 2015

Abstract

This paper aims to develop the theoretical concept of the social dimension of corporate social responsibility (CSR) through an empirical study focusing on the Ibero-American hospitality industry. We examined social initiatives in general and, in particular, diversity and social inclusion initiatives in four different Ibero-American countries: Argentina, Colombia, Mexico and Spain. We conducted 54 interviews involving 37 hotel chains. Our study revealed that a significant number of the actions carried out within the framework of the social dimension of CSR, and more specifically diversity and social inclusion, are in response to the concerns of certain people (human resources personnel or managers) rather than a perfectly shaped policy on the actions to be undertaken. Therefore, different actions have been undertaken in hotels that belong to the same chain, depending on the geographical area in which the hotels are operated. After having analyzed the actions undertaken by the hotels to promote diversity and social inclusion, we concluded that CSR actions are still in their early stages.

Keywords: Hospitality industry, Ibero-American, CSR, Diversity, Social inclusion

JEL Classification: M1

Suggested Citation

Suarez, E. and Susaeta, L. and Alcaraz, J.M. and Parello, R. and Colon, C. and Gutierrez, I. and Cunha, R. and leguizamon, F. and Idrovo, S. and Weisz, N. and Correia, M. and Apascaritei, Paula and Pin, Jose, Does CSR Foster Inclusion and Diversity? An Exploratory Study of Ibero-American Countries (February 26, 2015). IESE Business School Working Paper No. WP-1113-E. Available at SSRN: https://ssrn.com/abstract=2598466 or http://dx.doi.org/10.2139/ssrn.2598466

E. Suarez (Contact Author)

Escuela Superior de Gestion Comercial y Marketing (ESIC)

Avda. de Valdenigrales s/n
Madrid 28223, Madrid 28223
United States

L. Susaeta

Universidad Complutense de Madrid (UCM)

Carretera de Humera s/n
Madrid, Madrid 28223
Spain

J.M. Alcaraz

Murdoch University

South Street
Murdoch 6150, Western Australia
Australia

R. Parello

Polytechnic University of Valencia

Camino de Vera, s/n
Valencia, Valencia 46022
Spain

C. Colon

IEBEC

Ave. Gustavo Mejía Ricart #128
Edificio Elab, Suite 104
Evaristo Morales
Spain

I. Gutierrez

University of the Americas, Puebla

Sta. Catarina Martir
Cholula, Puebla 72820 72810
Mexico

R. Cunha

New University of Lisbon

Lisbon, 1099-085
Portugal

F. Leguizamon

INCAE

Campus de Alajuela
Apartado 960-4050
Alajuela
Costa Rica

S. Idrovo

INALDE Business School

Km. 7, Autopista Norte
Costado Occidental
Chía
Colombia

N. Weisz

(IAE) Institut d'Administration des Entreprises

France

M. Correia

New University of Lisbon

Lisbon, 1099-085
Portugal

Paula Apascaritei

University of Navarra, IESE Business School

Avenida Pearson 21
Barcelona, 08034
Spain

Jose Pin

University of Navarra, IESE Business School

Avenida Pearson 21
Barcelona, 08034
Spain

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