Download This PaperEstablishing New Codes for Creativity through Haute Cuisine. The Case of Ferran Adrià and elBulli.
Capdevila, I., Cohendet, P., & Simon, L., 2015. Establishing New Codes for Creativity through Haute Cuisine: The Case of Ferran Adrià and elBulli.Technology Innovation Management Review, 5(7), 25-33.
9 Pages Posted: 25 Apr 2015 Last revised: 8 Nov 2015
Date Written: April 25, 2015
Abstract
Ferran Adrià is one of the most recognized chefs in the world. His restaurant, elBulli was awarded five times the title of the Best Restaurant in the World. This article analyzes how a peripheral actor in a field like Adrià managed to create a new global movement by establishing new codes for creativity, challenging long-time well-established rules. The analysis of the last 30 years of the creative journey of Adrià and his team at elBulli provides some clues to the deconstruction of their creative process.
Keywords: creative process, codebook, haute cuisine, elBulli, Ferran Adrià
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