Ethical Issues in the Big Data Industry

MIS Quarterly Executive 14:2, 2015.

19 Pages Posted: 26 Apr 2015 Last revised: 30 Apr 2016

Date Written: April 25, 2015


Big Data combines information from diverse sources to create knowledge, make better predictions and tailor services. This article analyzes Big Data as an industry, not a technology, and identifies the ethical issues it faces. These issues arise from reselling consumers’ data to the secondary market for Big Data. Remedies for the issues are proposed, with the goal of fostering a sustainable Big Data Industry.

Keywords: Business ethics, big data, technology, corporate responsibility

Suggested Citation

Martin, Kirsten, Ethical Issues in the Big Data Industry (April 25, 2015). MIS Quarterly Executive 14:2, 2015. , Available at SSRN:

Kirsten Martin (Contact Author)

University of Notre Dame ( email )

South Bend, IN 46530
United States

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