The New York City Smart Card Trial in Perspective: A Research Note
Posted: 1 May 2001
On December 31st the high-profile test of stored-value cards in Manhattan's Upper West Side, the most important U.S. pilot to date, drew to a close after a 15-month run. The results were disappointing. This paper describes the organization of the trial, analyzes the results, and rounds up possible explanations for the low consumer and merchant acceptance. An attempt is made to integrate these explanations in a coherent theoretical framework.
Keywords: electronic purses, innovation diffusion, network externalities, stored value cards, technology adoption
JEL Classification: E41, L1
Suggested Citation: Suggested Citation