A Stakeholder-Focused Framework for Research on Business Models for Information Products and Open Content
21 Pages Posted: 30 Apr 2015
Date Written: April 28, 2015
This article has presented a framework for considering business models for information products that focuses on the most important stakeholders: creators of the works, consumers, distributors, and other stakeholders. This framework is needed because of two important limitations of existing business model research with respect to information products: First, most existing research considers business models almost exclusively from the perspective of the distributor (the “firm”) that provides most of the resources to finance the production of the works, to the neglect of the perspectives of the creators and consumers of the works. Accordingly, second, most existing research focuses primarily on profit maximization, to the neglect of other important goals and benefits that stakeholders have beyond money: quality of the works, widespread distribution, and renown or fame to the creators or distributors. In contrast to the traditional research, this framework specifically analyzes all important stakeholders and all their goals in presenting a more holistic view of business models. This perspective is particularly valuable in considering business models for information products and open content, where goals beyond earning revenues are often most crucial.
Keywords: business models, information products, information goods, stakeholders, open content, creators, authors, artists, consumers, distributors, publishers, legislators, copyright, quality, revenue, price, distribution, renown, fame, reputation
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