Psychic Ads: Identifying Students for Higher Education by Analysing Google Trends Time Series for Targeted Advertising on Google Adwords
19 Pages Posted: 29 Apr 2015
Date Written: April 29, 2015
In this paper we show how an Institute of Higher Education can predict future MBA students for targeted advertising by analysing Google query data. We extract normalized query data from Google trends and compute correlations of time shifted time series. We then conclude that highly correlated queries across time are suitable for targeted ads in Google Adwords.
Keywords: marketing, online, google, adwords, forecast, statistics, time series.
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