Setting the Scene: Advertising Unhealthy Food and Childhood Obesity -- The Food Pyramid Meets the Regulatory Pyramid: Responsive Regulation of Food Advertising to Children

39 Pages Posted: 2 May 2015 Last revised: 4 May 2015

See all articles by Belinda Reeve

Belinda Reeve

The University of Sydney Law School

Date Written: May 1, 2015

Abstract

This chapter forms part of a thesis submitted in fulfilment of the requirements of a PhD from the Faculty of Law, University of Sydney.

This chapter considers government, public health and industry responses to the link between food advertising and childhood obesity. I begin by describing the immediate health problems associated with childhood obesity, as well as those that accrue in adulthood. Next, I describe the multiple causes of childhood obesity, with a specific focus on the contribution of unhealthy food marketing. The second section of the chapter explores the actions of public health actors, government and the food industry to reduce unhealthy food advertising to children. It concludes by examining the practical, ethical and political arguments for government intervention in food advertising to children, as well as describing the aim of the thesis.

Keywords: Childhood obesity, causation, food marketing, regulation, self-regulation

JEL Classification: K10, K30, K32

Suggested Citation

Reeve, Belinda, Setting the Scene: Advertising Unhealthy Food and Childhood Obesity -- The Food Pyramid Meets the Regulatory Pyramid: Responsive Regulation of Food Advertising to Children (May 1, 2015). Sydney Law School Research Paper No. 15/33, Available at SSRN: https://ssrn.com/abstract=2601213

Belinda Reeve (Contact Author)

The University of Sydney Law School ( email )

New Law Building, F10
The University of Sydney
Sydney, NSW 2006
Australia

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