Setting the Scene: Advertising Unhealthy Food and Childhood Obesity -- The Food Pyramid Meets the Regulatory Pyramid: Responsive Regulation of Food Advertising to Children
39 Pages Posted: 2 May 2015 Last revised: 4 May 2015
Date Written: May 1, 2015
This chapter forms part of a thesis submitted in fulfilment of the requirements of a PhD from the Faculty of Law, University of Sydney.
This chapter considers government, public health and industry responses to the link between food advertising and childhood obesity. I begin by describing the immediate health problems associated with childhood obesity, as well as those that accrue in adulthood. Next, I describe the multiple causes of childhood obesity, with a specific focus on the contribution of unhealthy food marketing. The second section of the chapter explores the actions of public health actors, government and the food industry to reduce unhealthy food advertising to children. It concludes by examining the practical, ethical and political arguments for government intervention in food advertising to children, as well as describing the aim of the thesis.
Keywords: Childhood obesity, causation, food marketing, regulation, self-regulation
JEL Classification: K10, K30, K32
Suggested Citation: Suggested Citation