Digital Health Communities: The Effect of Their Motivation Mechanisms

Decision Support Systems. 55(4): 953-959. 2013

7 Pages Posted: 15 May 2015

See all articles by Sulin Ba

Sulin Ba

University of Connecticut School of Business

Lei Wang

Smeal College of Business

Date Written: 2013

Abstract

Health-related online social networks are starting to play a role in many people's daily lives by enabling them to monitor their diet and motivating them to change their lifestyles. These social networks provide different motivation mechanisms. However, little research has been done on the effectiveness of these motivation mechanisms. This research analyzes data collected from a digital health community to examine what mechanisms can help motivate people. The results suggest that there is a high level of correlation between users' exercise activities and their participation in these digital health communities. This research benefits the digital health communities by providing insights into the design of motivation mechanisms.

Keywords: Online communities, Motivation mechanisms, Digital health communities, Online social networks

Suggested Citation

Ba, Sulin and Wang, Lei, Digital Health Communities: The Effect of Their Motivation Mechanisms (2013). Decision Support Systems. 55(4): 953-959. 2013. Available at SSRN: https://ssrn.com/abstract=2606004

Sulin Ba (Contact Author)

University of Connecticut School of Business ( email )

368 Fairfield Road
Storrs, CT 06269-2041
United States

Lei Wang

Smeal College of Business ( email )

University Park
State College, PA 16802
United States

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