The Social Responsibility of Football Clubs: The 'Shared Value' as a Process of Value Creation?

18 Pages Posted: 22 May 2015 Last revised: 29 Jun 2015

See all articles by Gauthier Delhez

Gauthier Delhez

University of Liège - HEC Management School

Jocelyne Robert

University of Liège - HEC Management School

Date Written: May 21, 2015

Abstract

In the literature, CSR has been studied as a mean to reconnect sport organizations and society. Nevertheless, little attention has been paid to Porter and Kramer's "shared value". Therefore, after presenting the management of sport organisations as well as CSR, this article will be drawn on Crane et al.'s six characteristics of CSR and on Porter and Kramer's concept to assess whether professional football clubs in Belgium are developing CSR or not. Then, we will assess, in this qualitative and exploratory research, if the most developed ones regarding CSR are also the most involved in the shared value process. In addition, value creation will be examined regarding supporters. This study, realized in 2012, allows discovering that if CSR is well developed in the observed football clubs, differences exist between them and opportunities to create shared value can still be taken. We will show that the success of one club doesn't depend only of the financial and human resources. A successful RSE process has an impact on the representation that the stakeholders have about the club and on the engagement for the club.

Keywords: Social Responsability, Stakeholders, Management Sport Organization, Communication, Ethics

JEL Classification: M10, M14, L83

Suggested Citation

Delhez, Gauthier and Robert, Jocelyne, The Social Responsibility of Football Clubs: The 'Shared Value' as a Process of Value Creation? (May 21, 2015). Available at SSRN: https://ssrn.com/abstract=2608973 or http://dx.doi.org/10.2139/ssrn.2608973

Gauthier Delhez (Contact Author)

University of Liège - HEC Management School ( email )

Boulevard du Rectorat 7 (B31)
LIEGE, Liege 4000
Belgium

Jocelyne Robert

University of Liège - HEC Management School ( email )

Rue Louvrex, 14, N1
LIEGE, Liege 4000
Belgium

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