A Practitioner's Guide to Nudging

28 Pages Posted: 23 May 2015

See all articles by Kim Ly

Kim Ly

University of Toronto

Nina Mazar

Boston University - Questrom School of Business

Min Zhao

University of Toronto - Rotman School of Management

Dilip Soman

University of Toronto - Department of Marketing

Date Written: March 15, 2013

Abstract

The goal of this report is to add to and complement other nudging resources by:

1. Providing an organizational framework that identifies dimensions along which nudging approaches could be categorized.

2. Presenting a number of short case studies.

3. Giving the practitioner (the choice architect) some process guidelines on how to develop a nudge (or a program that comprises of multiple nudges).

Keywords: Nudge, Choice Architecture, Behavioral Insights, Behavioral Economics, Behavioral Science

Suggested Citation

Ly, Kim and Mazar, Nina and Zhao, Min and Soman, Dilip, A Practitioner's Guide to Nudging (March 15, 2013). Rotman School of Management Working Paper No. 2609347. Available at SSRN: https://ssrn.com/abstract=2609347 or http://dx.doi.org/10.2139/ssrn.2609347

Kim Ly

University of Toronto ( email )

Toronto, Ontario M5S 3G8
Canada

Nina Mazar (Contact Author)

Boston University - Questrom School of Business ( email )

595 Commonwealth Avenue
Boston, MA MA 02215
United States

Min Zhao

University of Toronto - Rotman School of Management ( email )

105 St. George Street
Toronto, Ontario M5S 3E6 M5S1S4
Canada

Dilip Soman

University of Toronto - Department of Marketing ( email )

Register to save articles to
your library

Register

Paper statistics

Downloads
1,450
Abstract Views
3,639
rank
12,022
PlumX Metrics