A Practitioner's Guide to Nudging
28 Pages Posted: 23 May 2015
Date Written: March 15, 2013
The goal of this report is to add to and complement other nudging resources by:
1. Providing an organizational framework that identifies dimensions along which nudging approaches could be categorized.
2. Presenting a number of short case studies.
3. Giving the practitioner (the choice architect) some process guidelines on how to develop a nudge (or a program that comprises of multiple nudges).
Keywords: Nudge, Choice Architecture, Behavioral Insights, Behavioral Economics, Behavioral Science
Suggested Citation: Suggested Citation