Cameras Tracking Shoppers: The Economics of Retail Video Surveillance

Eurasian Business Review, Forthcoming

32 Pages Posted: 31 May 2015

See all articles by Douglas J. Cumming

Douglas J. Cumming

Florida Atlantic University

Sofia Johan

Florida Atlantic University - Finance; Tilburg Law and Economics Center (TILEC)

Multiple version iconThere are 2 versions of this paper

Date Written: May 30, 2015

Abstract

We examine whether video surveillance data enables improved retail performance. We analyze sales data collected from six sporting goods stores. We relate the sales data to an experiment where three stores had placebo video surveillance, and the other three stores made use of information learned in the video surveillance starting half-way through the sample period. A difference-in-differences analysis of the data indicates the use of video surveillance enables a substantial increase in total sales per hour, the number of transactions per hour, and the average size of each transaction.

Keywords: Video Surveillance, Retail Entrepreneurs, Information Asymmetry, Search Costs

JEL Classification: D82, L81, L83, M3

Suggested Citation

Cumming, Douglas J. and Johan, Sofia A., Cameras Tracking Shoppers: The Economics of Retail Video Surveillance (May 30, 2015). Eurasian Business Review, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2612430

Douglas J. Cumming (Contact Author)

Florida Atlantic University ( email )

777 Glades Rd
Boca Raton, FL 33431
United States

HOME PAGE: http://booksite.elsevier.com/9780124095373/

Sofia A. Johan

Florida Atlantic University - Finance ( email )

777 Glades Rd
Boca Raton, FL 33431
United States

Tilburg Law and Economics Center (TILEC) ( email )

Warandelaan 2
Tilburg, 5000 LE
Netherlands

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