SWOT Analysis: A Management Fashion Perspective

International Journal of Business Research, 16(1), 39-56, 2016

15 Pages Posted: 22 Mar 2016 Last revised: 25 Mar 2016

Date Written: March 21, 2016

Abstract

SWOT analysis has over a period spanning several decades enjoyed considerable popularity in the business community. In this paper management fashion theory is used as a theoretical lens to understand the history and evolution of SWOT as a management idea. The analysis shows that SWOT’s evolution pattern diverges in several respects from that of other comparable management ideas. The findings from the analysis have several implications for research on SWOT and, more generally, management ideas and fashions.

Keywords: SWOT analysis, management idea, management fashion, strategy tool

JEL Classification: M1, M10

Suggested Citation

Madsen, Dag Øivind, SWOT Analysis: A Management Fashion Perspective (March 21, 2016). International Journal of Business Research, 16(1), 39-56, 2016. Available at SSRN: https://ssrn.com/abstract=2615722

Dag Øivind Madsen (Contact Author)

University of South-Eastern Norway ( email )

Bredalsveien 14
Hønefoss, Buskerud 3511
Norway

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