SWOT Analysis: A Management Fashion Perspective
International Journal of Business Research, 16(1), 39-56, 2016
15 Pages Posted: 22 Mar 2016 Last revised: 25 Mar 2016
Date Written: March 21, 2016
SWOT analysis has over a period spanning several decades enjoyed considerable popularity in the business community. In this paper management fashion theory is used as a theoretical lens to understand the history and evolution of SWOT as a management idea. The analysis shows that SWOT’s evolution pattern diverges in several respects from that of other comparable management ideas. The findings from the analysis have several implications for research on SWOT and, more generally, management ideas and fashions.
Keywords: SWOT analysis, management idea, management fashion, strategy tool
JEL Classification: M1, M10
Suggested Citation: Suggested Citation