A Simple Template for Pitching Research

26 Pages Posted: 10 Jun 2015

Date Written: June 2015


In this article, I propose a simple new research tool – a template designed for pitching research. The two‐page pitching template begins with four ‘preliminaries’: working title, research question, key papers and motivation. Following this is the core of the template based on a ‘3‐2‐1 countdown’, namely THREE elements – idea, data and tools; TWO questions – What's new? and So what?; and ONE bottom line – contribution. The template ends with ‘other’ considerations. Finance and accounting examples are given to illustrate application of the template.

Keywords: New research ideas, Novice researcher advice, Pitch template, Research mentor advice, Research proposal, Supervisor advice

Suggested Citation

Faff, Robert W., A Simple Template for Pitching Research (June 2015). Accounting & Finance, Vol. 55, Issue 2, pp. 311-336, 2015. Available at SSRN: https://ssrn.com/abstract=2616538 or http://dx.doi.org/10.1111/acfi.12116

Robert W. Faff (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072

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