Towards Strategic CSR in the Multinational Corporations
Danish Journal of Management & Business, Vol. 78(2), pp. 37, 2014
Posted: 17 Jun 2015
Date Written: 2014
CSR is a context-specific phenomenon, which makes working strategically with CSR particularly challenging for multinational corporation as it must allow for the various contexts of operation. Based on the extant literature, this article provides a conceptual presentation of MNC's opportunities to work with CSR acknowledging and taking into account the context embeddedness of CSR. We propose that MNCs consider four decision areas establish when developing strategic CSR. Furthermore, we present a framework model for CSR that takes into account the MNC's need to consider both a local and a global CSR approach.
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