Towards Strategic CSR in the Multinational Corporations

Danish Journal of Management & Business, Vol. 78(2), pp. 37, 2014

Posted: 17 Jun 2015

See all articles by Mai Linneberg

Mai Linneberg

Independent

Line Thorup-Jensen

Aarhus University - School of Business and Social Sciences

Date Written: 2014

Abstract

CSR is a context-specific phenomenon, which makes working strategically with CSR particularly challenging for multinational corporation as it must allow for the various contexts of operation. Based on the extant literature, this article provides a conceptual presentation of MNC's opportunities to work with CSR acknowledging and taking into account the context embeddedness of CSR. We propose that MNCs consider four decision areas establish when developing strategic CSR. Furthermore, we present a framework model for CSR that takes into account the MNC's need to consider both a local and a global CSR approach.

Suggested Citation

Linneberg, Mai and Thorup-Jensen, Line, Towards Strategic CSR in the Multinational Corporations (2014). Danish Journal of Management & Business, Vol. 78(2), pp. 37, 2014, Available at SSRN: https://ssrn.com/abstract=2619158

Line Thorup-Jensen

Aarhus University - School of Business and Social Sciences ( email )

Bartholins Allé 10
Aarhus, 8000
Denmark

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