Media Stereotypes Analysis in the Classroom at the Student Audience
European Journal of Contemporary Education, 2015, Vol. (12), Is. 2
5 Pages Posted: 30 Jun 2015
Date Written: June 28, 2015
Media Stereotypes Analysis is the identification and analysis of stereotypical images of people, ideas, events, stories, themes and etc. in media texts. Media stereotype reflects the well-established attitudes towards a particular object, it is schematic averaged, familiar, stable representation of genres, social processes/events, ideas, people, dominate in the media texts, designed for a mass audience. The plot and genre structure in media texts has specific stereotypes: fable situations of a media text action (scene, historical period, etc.) characters, their values, ideas, language, facial expressions, gestures, clothing, image pickup, etc.
Keywords: media stereotypes analysis, media, media texts, media education, media literacy, media competence, students.
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