Cultural Mythology Analysis of Media Texts in the Classroom at the Student Audience

European Researcher, 2015, Vol. (94), Is. 5

8 Pages Posted: 30 Jun 2015

See all articles by Alexander Fedorov

Alexander Fedorov

Rostov State Univesity of Econimics; Taganrog State Pedagogical Institute

Date Written: June 28, 2015


The author of this article presents the cultural mythology analysis of media texts: identification and analysis of mythologizing (including in the framework of the so-called folk sources - fairy tales, urban legends, etc.) plot, those types of characters, etc. in media texts. In particular, the audience (for example, students) offered by critical analysis to answer the question why so many entertainment media texts so popular with a mass audience? The author thinks that the media texts relating to the mass / popular culture, have success with the audience is not due to the fact that they supposedly only target people with low aesthetic taste, subject to psychological pressure, easy to believing the lie, etc., but because their authors respect and learning needs of the audience, including - information, compensatory, hedonistic, recreational, moral, aesthetic, etc.

Keywords: cultural mythology analysis, media, media texts, media education, media literacy, media competence, students.

Suggested Citation

Fedorov, Alexander, Cultural Mythology Analysis of Media Texts in the Classroom at the Student Audience (June 28, 2015). European Researcher, 2015, Vol. (94), Is. 5. Available at SSRN:

Alexander Fedorov (Contact Author)

Rostov State Univesity of Econimics ( email )

69, Bolshaya Sadovaya Street
Suite 251
Rostov-on-Don, 344002

Taganrog State Pedagogical Institute ( email )

Iniciativnaya, 48
Taganrog, Rostovskaya oblast 347936
+7(8634)601753 (Phone)


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