Electoral Politics on Social Media: The Israeli Case

Routledge Companion to Social Media and Politics, 2015, (Eds.) Bruns A., Skogerbo E., Christensen C., Larsson O.A. and Enli G.S., NYC, NY: Routledge

27 Pages Posted: 30 Jun 2015

See all articles by Sharon Haleva-Amir

Sharon Haleva-Amir

Bar Ilan University, School of Communication

Karine Nahon

University of Washington - The Information School; Lauder School of Government, Diplomacy and Strategy, Interdisciplinary Center (IDC) Herzliya

Date Written: 2015

Abstract

This chapter discusses the role of social media in national election campaigns, focusing on the 2013 elections in Israel as a case study. Several common themes were found to be characteristic of Israeli electoral politics on social media: (1) Predominantly personal politics; (2) Prominence of anonymous and negative campaigns; (3) Focus on one platform; (4) Symbiotic relationship with traditional media; (5) Increased use of designated technology; (6) High level of civic engagement; and (7) Extensive use of memes and satire. The main reasons for these themes are the users’ increased digital literacy, the spread of easy-to-use developing tools, mitigation of the party status and the lack of regulation of online campaigns. Finally, we discuss the reasons for these behavioral practices.

Keywords: Israel, Social Media, e-Politics, Electoral Politics

Suggested Citation

Haleva-Amir, Sharon and Nahon, Karine, Electoral Politics on Social Media: The Israeli Case (2015). Routledge Companion to Social Media and Politics, 2015, (Eds.) Bruns A., Skogerbo E., Christensen C., Larsson O.A. and Enli G.S., NYC, NY: Routledge, Available at SSRN: https://ssrn.com/abstract=2624254

Sharon Haleva-Amir

Bar Ilan University, School of Communication ( email )

Ramat Gan
Israel

HOME PAGE: http://communication.biu.ac.il/

Karine Nahon (Contact Author)

University of Washington - The Information School ( email )

206-685-6668 (Phone)

HOME PAGE: http://eKarine.org

Lauder School of Government, Diplomacy and Strategy, Interdisciplinary Center (IDC) Herzliya ( email )

P.O. Box 167
Herzliya, 46150
Israel

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