The Economics of Television and Online Video Markets

88 Pages Posted: 29 Jun 2015

See all articles by Gregory S. Crawford

Gregory S. Crawford

University of Zurich - Department of Economics

Multiple version iconThere are 2 versions of this paper

Date Written: June 2015


Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes the state of theoretical and empirical research on these industries. A number of distinct themes emerge, including the growing importance of the pay-television sector, the role played by content providers (channels), distributors, and negotiations between them in determining market outcomes, and concerns about the effects of market power throughout this vertical structure. It also covers important but unsettled topics including the purpose for and effects of both the old (Public Service Broadcasters) and the new (online video markets). Open theoretical and empirical research questions are highlighted throughout.

Keywords: advertising, bargaining, bundling, economics, foreclosure, market power, net neutrality, online video, pay television, public service broadcasting, television

JEL Classification: C72, D40, L32, L40, L50, L82, L86, M37

Suggested Citation

Crawford, Gregory S., The Economics of Television and Online Video Markets (June 2015). CEPR Discussion Paper No. DP10676. Available at SSRN:

Gregory S. Crawford (Contact Author)

University of Zurich - Department of Economics ( email )

Sch├Ânberggasse 1
Z├╝rich, CH-8001


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