Media Stereotypes Analysis in the Classroom at the Student Audience

European Journal of Contemporary Education, Vol.(12), Is. 2, 2015

5 Pages Posted: 30 Jun 2015

See all articles by Alexander Fedorov

Alexander Fedorov

Rostov State Univesity of Econimics; Taganrog State Pedagogical Institute

Multiple version iconThere are 2 versions of this paper

Date Written: June 30, 2015

Abstract

Media Stereotypes Analysis is the identification and analysis of stereotypical images of people, ideas, events, stories, themes and etc. in media texts. Media stereotype reflects the well established attitudes towards a particular object. It is schematic averaged, familiar, stable representation of genres, social processes/events, ideas, people, dominate in the media texts, designed for a mass audience. The plot and genre structure in media texts has specific stereotypes: fable situations of a media text action (scene, historical period, etc.) characters, their values, ideas, language, facial expressions, gestures, clothing, image pickup, etc.

Keywords: media stereotypes analysis, media, media texts, media education, media literacy, media competence, students

Suggested Citation

Fedorov, Alexander, Media Stereotypes Analysis in the Classroom at the Student Audience (June 30, 2015). European Journal of Contemporary Education, Vol.(12), Is. 2, 2015. Available at SSRN: https://ssrn.com/abstract=2624987 or http://dx.doi.org/10.2139/ssrn.2624987

Alexander Fedorov (Contact Author)

Rostov State Univesity of Econimics ( email )

69, Bolshaya Sadovaya Street
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Rostov-on-Don, 344002
Russia

Taganrog State Pedagogical Institute ( email )

Iniciativnaya, 48
Taganrog, Rostovskaya oblast 347936
Russia
+7(8634)601753 (Phone)

HOME PAGE: http://www.tgpi.ru

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