Russian Ural and Siberian Media Education Centers
European Journal of Contemporary Education, Vol. (10), № 4, 2014
13 Pages Posted: 30 Jun 2015
Date Written: June 30, 2015
The comparative analysis of the models and functions of the media education centres showed that despite having some definite differences and peculiarities, they have the following common features:
-- differentiated financing resources (public financing, grants, business organizations, etc.) and regional media information support;
-- presence of famous Russian media teachers heading the media education centres;
-- a target audience of a wide age-specific and professional range (with the predominance of students of different educational institutions, teachers, media experts);
-- the chief aim of a media education centre is multi-aspect, as a rule, but in the whole, it can be generalized under a common assertion – development of the audience's media competence. And under media competence of a person we mean a sum-total of an individual's motives, knowledge, skills, abilities (indicators: motivation, contact, information, perception, interpretation/evaluation, activity, and creativity) to select, use, critically analyze, evaluate, create and spread media texts of different types, forms and genres, and to analyze complex phenomena of media functioning in the society.
-- the objectives of the media education centres are also varied, but in the whole, there predominate the objectives aimed at developing media competence of different social groups:
development of the audience's skills to find, transfer, accept, and create media information (media texts) using television, video, computer and multi-media technologies; teaching the audience to acquire and critically analyze media information; delivering courses in media education for teachers; support of festival, film club and amateur film movements and others.
Keywords: media literacy education; teachers; Russia; media competence; Ural; Siberia
Suggested Citation: Suggested Citation