Nowcasting New Car Registrations with Google Search Data and Car Manufacturers' Website Traffic

7 Pages Posted: 1 Jul 2015

See all articles by Tymoteusz Doligalski

Tymoteusz Doligalski

Warsaw School of Economics (SGH)

Emilia Tomczyk

Warsaw School of Economics (SGH)

Date Written: June 30, 2015

Abstract

The purpose of this paper is an attempt to nowcast (here: to predict in a short time horizon) new car registrations in Poland based on data of Google search queries and website traffic of car manufacturers. The study covers 47 monthly observations for six automotive makes. The strongest explanatory power is exhibited by the autoregressive component (number of registrations lagged one month), followed by the number of search queries. The website traffic of car manufacturers significantly influences the number of registrations in two out of six cases.

Keywords: nowcasting, prediction, car, automotive, Internet, search, Google, website traffic, Poland, CEE

Suggested Citation

Doligalski, Tymoteusz and Tomczyk, Emilia, Nowcasting New Car Registrations with Google Search Data and Car Manufacturers' Website Traffic (June 30, 2015). Available at SSRN: https://ssrn.com/abstract=2625132 or http://dx.doi.org/10.2139/ssrn.2625132

Tymoteusz Doligalski (Contact Author)

Warsaw School of Economics (SGH) ( email )

aleja Niepodleglosci 162
PL-Warsaw, 02-554
Poland

HOME PAGE: http://www.doligalski.net/

Emilia Tomczyk

Warsaw School of Economics (SGH) ( email )

aleja Niepodleglosci 162
PL-Warsaw, 02-554
Poland

Register to save articles to
your library

Register

Paper statistics

Downloads
47
Abstract Views
287
PlumX Metrics