The Economics of Television and Online Video Markets

University of Zurich, Department of Economics, Working Paper No. 197

86 Pages Posted: 6 Jul 2015

See all articles by Gregory S. Crawford

Gregory S. Crawford

University of Zurich - Department of Economics

Multiple version iconThere are 2 versions of this paper

Date Written: June 17, 2015

Abstract

Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes the state of theoretical and empirical research on these industries. A number of distinct themes emerge, including the growing importance of the pay-television sector, the role played by content providers (channels), distributors, and negotiations between them in determining market outcomes, and concerns about the effects of market power throughout this vertical structure. It also covers important but unsettled topics including the purpose for and effects of both the old (Public Service Broadcasters) and the new (online video markets). Open theoretical and empirical research questions are highlighted throughout.

Keywords: Economics, television, online video, public service broadcasting, advertising, pay television, bundling, bargaining, market power, net neutrality, foreclosure, policy

JEL Classification: L82, L86, L32, M37, C72, D40, L40, L50

Suggested Citation

Crawford, Gregory S., The Economics of Television and Online Video Markets (June 17, 2015). University of Zurich, Department of Economics, Working Paper No. 197. Available at SSRN: https://ssrn.com/abstract=2625530 or http://dx.doi.org/10.2139/ssrn.2625530

Gregory S. Crawford (Contact Author)

University of Zurich - Department of Economics ( email )

Sch├Ânberggasse 1
Z├╝rich, CH-8001
Switzerland

HOME PAGE: http://www.econ.uzh.ch/faculty/groupcrawford.html

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