Inquiry into Neuro-Managerial Decision Making (A Web Based Anthology)
2 Pages Posted: 3 Jul 2015
Date Written: July 2, 2015
How and where does the brain evaluate reward value and effort (cost) to modulate conduct? How does previous experience alter perception and conduct? What are the genetic and environmental contributions to brain function? During the past decade research on managerial and organization cognition has attracted increasing attention. Managerial cognition plays an important role in the evolution of capabilities. Sensing is regarded as an important aspect of dynamic capabilities and there is an increasing amount of evidence of how the evolutionary patterns of organizations are shaped by beliefs and organizational attention allocation dynamics. There are yet unsolved problems in Managerial cognition, although some of these problems have evidence supporting a hypothesized solution, and the field is rapidly evolving. This paper attempts at addressing three areas: Contributions of cognition research to the strategy process research, major challenges of strategy process and practice research and how cognition research could be used to alleviate them and promising intersections of the two research streams and some of the most exciting future research avenues to explore.
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