The Paradigmatic and Syntagmatic Structure of Organizational Routines: A Deeper Look into the Ostensive
28 Pages Posted: 7 Jul 2015
Date Written: July 2, 2015
In this paper I use tools from semiotics to present a model that explicates the content and structure of the ostensive aspects of organizational routines. Specifically, I propose that the ostensive consists of a representation of syntagmatic and paradigmatic relationships among actions. This view fits in a larger perspective that see routines as complex sign systems, with the performative aspect treated as text and the ostensive as amechanism that facilitates the interpretation and production of those texts. I apply this model to shed light on the process of routine formation, to explain potential sources of stability and change and discuss some potential implications for the understanding of organizational routines.
Keywords: organizational routines
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