How Hybrid Organizations Turn Antagonistic Assets into Complementarities

Hockerts, Kai. "How Hybrid Organizations Turn Antagonistic Assets into Complementarities." California Management Review 57.3 (2015): 83-106.

31 Pages Posted: 5 Jul 2015

See all articles by Kai Hockerts

Kai Hockerts

Copenhagen Business School (CBS)

Date Written: June 4, 2015

Abstract

This article is interested in people excluded from traditional markets as employees, producers, or consumers. Traditionally they are believed to lack skills required by the market. This article describes the processes through which these perceived liabilities can be overcome by so called hybrid organizations. Hybrids pursue explicit social missions through business-inspired earned-income strategies, with the express goal of creating market disequilibria. The paper demonstrates the challenges hybrids face and outlines how to overcome them by identifying hidden complementarities, by creating new ones, by eliminating the need for complementarities, by creating demand for antagonistic assets, or by using partnerships.

Keywords: social entrepreneurship, opportunity

JEL Classification: M13, M14

Suggested Citation

Hockerts, Kai, How Hybrid Organizations Turn Antagonistic Assets into Complementarities (June 4, 2015). Hockerts, Kai. "How Hybrid Organizations Turn Antagonistic Assets into Complementarities." California Management Review 57.3 (2015): 83-106., Available at SSRN: https://ssrn.com/abstract=2626827

Kai Hockerts (Contact Author)

Copenhagen Business School (CBS) ( email )

Solbjerg Plads 3
Frederiksberg C, DK - 2000
Denmark
+45 3815 3175 (Phone)

HOME PAGE: http://www.cbs.dk/staff/hockerts

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