A Multivariate Model of Integrated Branch Performance and Potential Focusing on Personal Banking
327 Pages Posted: 9 Jul 2015
Date Written: July 3, 1995
Abstract
Existing methodologies of bank branch performance analysis are dominated by accounting and financial measures that inherently generate information of a retrospective nature. The outcomes are a possible misleading assessment of branch's economic viability and misguided planning decisions in reconfiguring a branch.
Suggested Citation: Suggested Citation
Avkiran, Necmi K., A Multivariate Model of Integrated Branch Performance and Potential Focusing on Personal Banking (July 3, 1995). Available at SSRN: https://ssrn.com/abstract=2627575 or http://dx.doi.org/10.2139/ssrn.2627575
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