Can Stories Shape Strategy? Narrative-Structured Information and Strategic Decision Making

Academy of Management Proceedings, January 2013

7 Pages Posted: 11 Jul 2015

See all articles by Philip Roundy

Philip Roundy

University of Tennessee at Chattanooga

Melissa Graebner

University of Texas at Austin - Red McCombs School of Business

Date Written: 2013

Abstract

Despite progress made by prior research in understanding how information is used in strategic decision making, most studies are grounded on a similar, unstated assumption: information is homogeneous. We examine the influence of an important source of information heterogeneity: strategic information can be structured in narrative or non-narrative form. We develop a theoretical framework to explain why narrative information will have a greater likelihood of entering the decision making process and then, once there, why it will be more likely to influence key cognitive processes. Specifically, we propose that narrative-structured information will be more likely than non-narrative information to be granted attention, analyzed, recalled, and used in communication with other strategic decision makers. Moreover, we contend that the strength of narrative information will not be the same across stable and unstable decision making contexts.

Keywords: narrative, storytelling, strategic decision making, strategy process, strategic management, organizational communication

Suggested Citation

Roundy, Philip and Graebner, Melissa, Can Stories Shape Strategy? Narrative-Structured Information and Strategic Decision Making (2013). Academy of Management Proceedings, January 2013, Available at SSRN: https://ssrn.com/abstract=2629013

Philip Roundy (Contact Author)

University of Tennessee at Chattanooga ( email )

Department of Marketing and Entrepreneurship
Chattanooga, TN 37403-2598
United States

HOME PAGE: http://https://www.utc.edu/college-business/profiles/marketing-entrepreneurship/gbr973.php

Melissa Graebner

University of Texas at Austin - Red McCombs School of Business ( email )

Austin, TX 78712
United States

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