The Sustainability of Sustainability

Business Systems Review, Volume 3 – Issue 2, 2014

32 Pages Posted: 23 Jul 2015

See all articles by Maurice Yolles

Maurice Yolles

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)

Gerhard Fink

Dept of International Business and Trade

Date Written: 2014

Abstract

The concept of sustainability is confused and controversial, this resulting from ideological differences. It is a concept often connected to viability, which similarly becomes subject to difference of understanding. It becomes clear that the ideological differences are consistent with the rise of distinct paradigms. The paper considers two opposing paradigms that together and through degrees of congruency between them can be used to represent the whole set of paradigms. Using cybernetic agency theory, a set of generic mindsets is created. The paper then shows that each of the generic mindsets can be associated with various given paradigmatic values and goals of sustainability.

Keywords: sustainability, ideology, paradigms, agency theory, mindsets.

Suggested Citation

Yolles, Maurice and Fink, Gerhard, The Sustainability of Sustainability (2014). Business Systems Review, Volume 3 – Issue 2, 2014. Available at SSRN: https://ssrn.com/abstract=2634328

Maurice Yolles (Contact Author)

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K) ( email )

Liverpool John Moores University
Liverpool
United Kingdom

Gerhard Fink

Dept of International Business and Trade ( email )

Welthandelsplatz 1, Building D1
Wien, 1020
Austria
+43/1/313364331 (Phone)

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