Journal of Economic Perspectives, pp. 113-134, 29(4), 2015.
41 Pages Posted: 23 May 2016 Last revised: 29 Sep 2017
Date Written: July 23, 2015
This is an invited paper for the Journal of Economic Perspectives. It proposes a process of retail modernization and gives examples in the context of rich nations and developing nations.
Keywords: retailing, development, industrialization
JEL Classification: L81, O1
Suggested Citation: Suggested Citation
Bronnenberg, Bart J. and Ellickson, Paul B., Adolescence and the Path to Maturity in Global Retail (July 23, 2015). Journal of Economic Perspectives, pp. 113-134, 29(4), 2015.. Available at SSRN: https://ssrn.com/abstract=2635811 or http://dx.doi.org/10.2139/ssrn.2635811