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Adolescence and the Path to Maturity in Global Retail

Journal of Economic Perspectives, pp. 113-134, 29(4), 2015.

41 Pages Posted: 23 May 2016 Last revised: 29 Sep 2017

Bart J. Bronnenberg

Tilburg University, CentER

Paul B. Ellickson

University of Rochester - Simon Business School

Date Written: July 23, 2015

Abstract

This is an invited paper for the Journal of Economic Perspectives. It proposes a process of retail modernization and gives examples in the context of rich nations and developing nations.

Keywords: retailing, development, industrialization

JEL Classification: L81, O1

Suggested Citation

Bronnenberg, Bart J. and Ellickson, Paul B., Adolescence and the Path to Maturity in Global Retail (July 23, 2015). Journal of Economic Perspectives, pp. 113-134, 29(4), 2015.. Available at SSRN: https://ssrn.com/abstract=2635811 or http://dx.doi.org/10.2139/ssrn.2635811

Bart J. Bronnenberg (Contact Author)

Tilburg University, CentER ( email )

Warandelaan 2
Tilburg, 5037 AB
Netherlands
+31 13 466 8939 (Phone)
+31 13 466 8354 (Fax)

Paul B. Ellickson

University of Rochester - Simon Business School ( email )

Rochester, NY 14627
United States

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