Personal Data Practices in the Age of Lively Data
16 Pages Posted: 29 Jul 2015
Date Written: July 28, 2015
In this chapter I discuss the ways in which people engage with the data that are generated from their interactions with online technologies and digital sensing and communication devices. Due to the reactive and responsive nature of computer software and the ubiquity of the devices that people carry with them or that sense their movements, the lives of humans have become increasingly entangled with digital technologies. People are confronted with attempting to gain some purchase on information about themselves which is not only continually generated but is also used by other actors and agencies in ways of which they may not be fully aware. They are also dealing with the ways in which their data are announced to themselves, such as the push notifications and targeted advertising based on their browsing or online purchasing habits that they receive when using apps and online platforms. I address the topic of personal data practices in response to lively data with reference to several of my own current research projects.
Keywords: personal data, big data, data privacy, data materialisations, data practices, sociology, media studies
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