Linking the Scientific and Technological Capacity of a High Tech Company to Market Demand: A Portfolio Matrix Approach

Abstract

This paper presents a novel methodology for assessing the most promising technologies of a high tech company taking into account market demand and the available scientific and technological capacities. The Technology Portfolio Matrix (TPM) is used as a tool for project screening by linking the science and technological capacities of a high-tech firm with market attractiveness of its technologies. The recommendations for the strategic management are proposed on the basis TPM in accordance with portfolio analysis theory.

Keywords: portfolio analysis, technology portfolio matrix, high-tech company, S&T capacities, market attractiveness

JEL Classification: Z