Linking the Scientific and Technological Capacity of a High Tech Company to Market Demand: A Portfolio Matrix Approach

20 Pages Posted: 30 Jul 2015 Last revised: 6 Aug 2015

See all articles by Anastasia Edelkina

Anastasia Edelkina

National Research University Higher School of Economics

Oleg Karasev

National Research University Higher School of Economics

Marina Klubova

National Research University Higher School of Economics

Date Written: July 28, 2015

Abstract

This paper presents a novel methodology for assessing the most promising technologies of a high tech company taking into account market demand and the available scientific and technological capacities. The Technology Portfolio Matrix (TPM) is used as a tool for project screening by linking the science and technological capacities of a high-tech firm with market attractiveness of its technologies. The recommendations for the strategic management are proposed on the basis TPM in accordance with portfolio analysis theory.

Keywords: portfolio analysis, technology portfolio matrix, high-tech company, S&T capacities, market attractiveness

JEL Classification: Z

Suggested Citation

Edelkina, Anastasia and Karasev, Oleg and Klubova, Marina, Linking the Scientific and Technological Capacity of a High Tech Company to Market Demand: A Portfolio Matrix Approach (July 28, 2015). Higher School of Economics Research Paper No. WP BRP 43/STI/2015, Available at SSRN: https://ssrn.com/abstract=2636807 or http://dx.doi.org/10.2139/ssrn.2636807

Anastasia Edelkina (Contact Author)

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Oleg Karasev

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Marina Klubova

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

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