Visitor Satisfaction and Loyalty Measurement of a Local Food Festival: Application of FESTPERF Scale

14 Pages Posted: 31 Jul 2015

See all articles by Suzana Markovic

Suzana Markovic

Faculty of Tourism and Hospitality Management

Jelena Dorcic

Faculty of Tourism and Hospitality Management, Opatija

Monika Krnetić

University of Rijeka Faculty of Tourism and Hospitality Management, Opatija

Date Written: May 10, 2015

Abstract

The purpose of this paper is to explore variables and dimensions of festival quality that have significant impact on visitor satisfaction and future behavioral intentions. These issues are addressed within the context of the annual food festival “14th Festival of Asparagus” held in Lovran, locally known for its seasonal gastronomic offer. To test the FESTPERF scale, a 28-item questionnaire was constructed on conceptual frameworks developed by past research (Yoon et al., 2010; Anil, 2012). In total, 400 questionnaires were distributed and 155 returned, of which 10 were incomplete and omitted from the analysis. In order to achieve the study goals, descriptive and factor analysis was performed. The results of factor and reliability analysis indicate inner consistency of the five extracted factors and the high reliability of the FESTPERF scale. The FESTPERF scale, tested in this study, is suitable for use in local food festivals in gaining easily interpretable and reliable data. The study makes an important contribution to the limited festival service quality, satisfaction and loyalty measurement literature. The study also makes a contribution to practice through the development of the FESTPERF scale for the visitor satisfaction and loyalty measurement of a local food festival which can be used by destination managers to enhance understanding of visitor festival satisfaction and loyalty in the context of a small local food festival.

Keywords: FESTPERF scale, food festival, festival satisfaction, festival loyalty, statistical analysis

JEL Classification: L83

Suggested Citation

Markovic, Suzana and Dorcic, Jelena and Krnetić, Monika, Visitor Satisfaction and Loyalty Measurement of a Local Food Festival: Application of FESTPERF Scale (May 10, 2015). 3rd International Scientific Conference Tourism in Southern and Eastern Europe 2015. Available at SSRN: https://ssrn.com/abstract=2637316

Suzana Markovic (Contact Author)

Faculty of Tourism and Hospitality Management ( email )

Primorska 42
P.O. Box 97
Opatija, 51410
Croatia

Jelena Dorcic

Faculty of Tourism and Hospitality Management, Opatija ( email )

Primorska 42
P.O. Box 97
Opatija, 51410
Croatia

Monika Krnetić

University of Rijeka Faculty of Tourism and Hospitality Management, Opatija ( email )

Primorska 42
P.O. Box 97
Opatija, 51410
Croatia

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