Theorizing Reputational Spillovers

39 Pages Posted: 2 Aug 2015

See all articles by Shoeb Mohammad

Shoeb Mohammad

York University - Schulich School of Business

Andrew Crane

University of Bath - School of Management

Date Written: July 30, 2015

Abstract

Reputational effects on firms whose actions have social consequences are known to affect the reputation of other firms, but the theoretical understanding of this “reputational spillover” has thus far been limited. This paper furthers theoretical development of the phenomenon by uncovering and examining its facets that have received little or no consideration – the severity of spillover across firms and the full scope of the spillover boundary, in which a spillover can reach firms both within and across industries. A theoretical framework that explains the process of reputational spillover is developed, comprised of the focality of the event that affects the origin firm from which the spillover emanates and the perceived relatedness of target firms that receive spillover effects. The framework also includes the effect of environmental factors and institutional intermediaries on the spillover process.

Keywords: Corporate reputation, social issues, repetitional spillover, self-regulation

Suggested Citation

Mohammad, Shoeb and Crane, Andrew, Theorizing Reputational Spillovers (July 30, 2015). Available at SSRN: https://ssrn.com/abstract=2638046 or http://dx.doi.org/10.2139/ssrn.2638046

Shoeb Mohammad

York University - Schulich School of Business ( email )

4700 Keele Street
Toronto, Ontario M3J 1P3
Canada

Andrew Crane (Contact Author)

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

HOME PAGE: http://www.bath.ac.uk/management/faculty/andrew-crane.html

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