Starbucks Corporation: Leading Innovation in the 21st Century

Journal of Alternative Perspectives in the Social Sciences, 7(1), 23-38, 2015

16 Pages Posted: 2 Aug 2015

See all articles by Edel Lemus

Edel Lemus

Carlos Albizu University

Otto Federico von Feigenblatt

Catholic University of New Spain

Miguel Orta

Nova Southeastern University

Orlando Rivero

Keiser University

Date Written: April 8, 2015

Abstract

The purpose of this article is to review recent trends related to Starbucks Corporation and the characteristics of innovation and change in the global coffee industry. Starbucks has 5,415 licensed stores in the Americas; 1,143 licensed stores in Europe/Middle East/Africa; 3,000 licensed stores in China/Asia Pacific; and 66 in all other segments (See Appendix A). There is strong global consumer market demand for Starbucks in Brazil, China, India, South Korea, and Vietnam. This demand presents challenges related to ethics and responsibilities within social norms, innovative organizational principles and practices, and application to the system theory of the organization. Starbucks Corporation, in the 21st century, has begun to explore new core aspects of leadership, hindrances to leading innovation and change, and the effects of leadership ethics. Starbucks Corporation remains a top leader in the coffee industry by conceptualizing globalization from a broader international context and investing $8.1 million in Costa Rica.

Keywords: International Trade, Innovation, Leadership, Globalization

Suggested Citation

Lemus, Edel and von Feigenblatt, Otto Federico and Orta, Miguel and Rivero, Orlando, Starbucks Corporation: Leading Innovation in the 21st Century (April 8, 2015). Journal of Alternative Perspectives in the Social Sciences, 7(1), 23-38, 2015. Available at SSRN: https://ssrn.com/abstract=2638468

Edel Lemus (Contact Author)

Carlos Albizu University ( email )

2173 NW 99th Avenue
Miami, FL 33172
United States

Otto Federico Von Feigenblatt

Catholic University of New Spain ( email )

66 West Flagler Street 9th Floor Miami
Miami, FL 33130
United States

HOME PAGE: http://www.ucne.org

Miguel Orta

Nova Southeastern University ( email )

3301 College Avenue
Ft. Lauderdale, FL 33314
United States

Orlando Rivero

Keiser University ( email )

1500 NW 49th St
Fort Lauderdale, FL 33309
United States

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