Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms

25 Pages Posted: 10 Aug 2015

See all articles by Mark Boons

Mark Boons

Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management

Daan Stam

Erasmus Research Institute of Management (ERIM)

Harry G. Barkema

Tilburg University; London School of Economics & Political Science (LSE)

Date Written: September 2015

Abstract

Crowdsourcing platforms are online organizations that organize work by sourcing tasks to their members. As participation on crowdsourcing platforms is completely voluntary, getting members to actively participate in tasks on an ongoing basis is essential for the survival of these online platforms. Why members would be active on an ongoing basis, however, is currently not well understood. To understand ongoing member activity on crowdsourcing platforms, we build on the group engagement model, which postulates that feelings of pride and respect influence engagement because they foster identification with the group. We argue that, although in general the nature of crowdsourcing platforms limits the effects of identification processes on member behaviour, feelings of pride and respect will still play central roles in such online organizations, because feelings of pride and respect can directly drive members’ cooperative behaviors towards the platform organization. Moreover, we posit that the way in which platform organizations communicate with their members affects these feelings of pride and respect. We test these ideas in a longitudinal, multisource field study and find that feelings of pride drive ongoing member activity on an online crowdsourcing platform directly and that platform management can increase members’ feelings of pride and respect by engaging in specific organizational communication practices.

Keywords: crowdsourcing, group engagement model, online behaviour, participation, pride, respect

Suggested Citation

Boons, Mark and Stam, Daan and Barkema, Harry G., Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms (September 2015). Journal of Management Studies, Vol. 52, Issue 6, pp. 717-741, 2015, Available at SSRN: https://ssrn.com/abstract=2641168 or http://dx.doi.org/10.1111/joms.12140

Mark Boons (Contact Author)

Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management ( email )

RSM Erasmus University
PO Box 1738
3000 DR Rotterdam
Netherlands

Daan Stam

Erasmus Research Institute of Management (ERIM) ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Harry G. Barkema

Tilburg University ( email )

P.O. Box 90153
Tilburg, DC Noord-Brabant 5000 LE
Netherlands

London School of Economics & Political Science (LSE) ( email )

Houghton Street
London, WC2A 2AE
United Kingdom

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