Iconographic Analysis of Media Texts on Media Literacy Education Classes

European Researcher, 2015, Vol.(96), Issue. 7

9 Pages Posted: 10 Aug 2015

See all articles by Alexander Fedorov

Alexander Fedorov

Rostov State Univesity of Econimics; Taganrog State Pedagogical Institute

Date Written: August 9, 2015

Abstract

Iconographic analysis is associative analysis of the media texts’ images (eg, water, fire -- as symbols of purity and destruction) associated with the semiotic analysis. Art historians, scientists, semiotics, media theorists and practitioners of media education have written thousands of volumes, which convincingly proved that the decoding/decoding of audio-visual images sometimes difficult, requiring considerable knowledge and skills of the process of intellectual and creative work. Iconographic analysis of media texts based on the key concept of media language, and suggests that media education aims to develop knowledge of the ways in which media texts express his idea, and develop the knowledge, improving skills of textual analysis that can be attached to fixed or moving images recorded on the medium of sound or any combination of the above.

The initial stage of the iconographic analysis of media texts offer students concentrate on careful perception of audiovisual images on the description of their characteristic features. The audience learns conventional codes of media texts, followed by a smooth transition to the interpretation and evaluation of media texts. As a result, the audience media competence is developing in relation to visual images.

Keywords: iconographic analysis, media, media texts, media education, media literacy, media competence, students

Suggested Citation

Fedorov, Alexander, Iconographic Analysis of Media Texts on Media Literacy Education Classes (August 9, 2015). European Researcher, 2015, Vol.(96), Issue. 7. Available at SSRN: https://ssrn.com/abstract=2641540 or http://dx.doi.org/10.2139/ssrn.2641540

Alexander Fedorov (Contact Author)

Rostov State Univesity of Econimics ( email )

69, Bolshaya Sadovaya Street
Suite 251
Rostov-on-Don, 344002
Russia

Taganrog State Pedagogical Institute ( email )

Iniciativnaya, 48
Taganrog, Rostovskaya oblast 347936
Russia
+7(8634)601753 (Phone)

HOME PAGE: http://www.tgpi.ru

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