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Conceptualisation and Aspirations of Transformative Service Research

Journal of Research for Consumers, 2011

6 Pages Posted: 25 Jan 2016  

Mark Rosenbaum

Northern Illinois University

Canan Corus

Pace University

Amy Ostrom

Arizona State University (ASU)

Laurel Anderson

Arizona State University West

Raymond Fisk

Texas State University, San Marcos

Andrew Gallan

DePaul University - Department of Marketing

Mario Giraldo

Universidad del Norte

Martin Mende

Florida State University

Mark Mulder

Pacific Lutheran University

Steven W. Rayburn

Texas State University, San Marcos

Kunio Shirahada

Japan Advanced Institute of Science and Technology

Jerome Denean Williams

Rutgers, The State University of New Jersey - Rutgers Business School

Date Written: 2011

Abstract

This article conceptualises transformative service research and encourages service researchers to engage in research activities that promote human well-being. The authors advance a new research agenda that, unlike traditional service research, treats outcomes related to consumer well-being, including quality of life issues, as important, managerially relevant, and worthy of study. Both (i) services/service systems that already possess transformational qualities through their inherent design and are intended to enhance well-being (but in actuality may not do so) and (ii) other services/service systems that do not focus on transformational qualities but could enhance or unintentionally hurt well-being are worthy of additional research and study. Although transformative service research may be challenging, we argue that both consumers and the organizations that serve them may benefit from research that examines how services can and do improve or reduce the welfare of individuals, communities, nations, and the global ecosystem.

Suggested Citation

Rosenbaum, Mark and Corus, Canan and Ostrom, Amy and Anderson, Laurel and Fisk, Raymond and Gallan, Andrew and Giraldo, Mario and Mende, Martin and Mulder, Mark and Rayburn, Steven W. and Shirahada, Kunio and Williams, Jerome Denean, Conceptualisation and Aspirations of Transformative Service Research (2011). Journal of Research for Consumers, 2011. Available at SSRN: https://ssrn.com/abstract=2643219

Mark Rosenbaum

Northern Illinois University ( email )

1425 W. Lincoln Hwy
Dekalb, IL 60115-2828
United States

Canan Corus

Pace University ( email )

861 Bedford Road
Choate House - PAA Dept.
Pleasantville, NY New York 10570
United States

Amy Ostrom

Arizona State University (ASU) ( email )

Farmer Building 440G PO Box 872011
Tempe, AZ 85287
United States

Laurel Anderson

Arizona State University West ( email )

P.O. Box 37100
Phoenix, AZ 85069
United States
602-543-6124 (Phone)

Raymond Fisk

Texas State University, San Marcos ( email )

601 University Drive
San Marcos, TX 78666-4616
United States

Andrew Gallan (Contact Author)

DePaul University - Department of Marketing ( email )

1 E. Jackson Blvd.
Chicago, IL 60604
United States

Mario Giraldo

Universidad del Norte ( email )

Km5 Via Puerto Colombia
Carrera 58 # 82-84 Apt 6B
Barranquilla, Atlantico
Colombia

Martin Mende

Florida State University ( email )

Tallahasse, FL 32306
United States

Mark Mulder

Pacific Lutheran University ( email )

Tacoma, WA 98447
United States

Steven Rayburn

Texas State University, San Marcos ( email )

601 University Drive
San Marcos, TX 78666-4616
United States

Kunio Shirahada

Japan Advanced Institute of Science and Technology ( email )

Tatsunokuchi
Ishikawa, 932-1292
United States

Jerome Williams

Rutgers, The State University of New Jersey - Rutgers Business School ( email )

1 Washington Park
Newark, NJ 07102
United States

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