Competition and Business Strategy in Historical Perspective
39 Pages Posted: 8 Apr 2001
Date Written: April 2000
This paper is a history of ideas about business strategy and how they came to be influenced by competitive thinking. Both academics and practitioners' contributions are noted. The bulk of the paper focuses on efforts in the 1970s and the 1980s to deepen the analysis of industry attractiveness and competitive position and, since then, to add a historical or time-dimension to what used to be predominantly static modes of analysis.
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