Price Include Tax: Protecting Consumers from Tax-Exclusive Pricing
42 Pages Posted: 16 Dec 2015 Last revised: 12 May 2016
Date Written: 2011
This Note contributes to the debate regarding the behavioral effects of the salience of taxes on taxpayers by examining the impact of including the value of sales taxes in the displayed prices of goods. The Note concludes that consumers should make more beneficial decisions regarding consumption when the value of sales taxes is included in or with displayed prices.
Keywords: Sales Tax, Consumer Protection, Tax Salience, Tax
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