Trademark Year in Review

37 Pages Posted: 19 Aug 2015

Date Written: February 5, 2015


This essay was written for two continuing legal education events in late 2014 and early 2015. It reviews developments in trademark law in 2013 and 2014, particularly with an eye toward developing trends.

Keywords: trademark, unfair competition, functionality, disparaging, Rogers, expressive use, intellectual property

Suggested Citation

McKenna, Mark P., Trademark Year in Review (February 5, 2015). Available at SSRN: or

Mark P. McKenna (Contact Author)

UCLA School of Law ( email )

385 Charles E Young Dr E
Los Angeles, CA 90095
United States

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