The Importance of Business Ethics and Corporate Social Responsibility: A Course Module

24 Pages Posted: 19 Aug 2015

See all articles by Myles Bassell

Myles Bassell

City University of New York (CUNY) - Department of Business Management

Dov Fischer

CUNY Brooklyn College

Hershey H. Friedman

City University of New York (CUNY) - Koppelman School of Business

Date Written: August 17, 2015

Abstract

This course module is designed to help professors teach business ethics and corporate social responsibility. It demonstrates why a “greed is good” approach to capitalism is dangerous. The philosophy of maximizing shareholder value is also critically examined as well as the distinction between self-interest and greed. It accompanies a one-hour video presentation that also discusses these topics. This could be incorporated into such courses as Principles of Marketing, Principles of Management, and Business Ethics.

Keywords: Business ethics, corporate social responsibility, greed, self-interest, Hillel, Adam Smith, Milton Friedman, employee engagement, maximizing shareholder value, c factor, creativity, diversity

JEL Classification: M1

Suggested Citation

Bassell, Myles and Fischer, Dov and Friedman, Hershey H., The Importance of Business Ethics and Corporate Social Responsibility: A Course Module (August 17, 2015). Available at SSRN: https://ssrn.com/abstract=2646295 or http://dx.doi.org/10.2139/ssrn.2646295

Myles Bassell

City University of New York (CUNY) - Department of Business Management ( email )

Dept. of Management, Marketing & Entrepreneurship
2900 Bedford Avenue
Brooklyn, NY 11210
United States

Dov Fischer

CUNY Brooklyn College ( email )

Brooklyn, NY NY - New York 11210
United States

Hershey H. Friedman (Contact Author)

City University of New York (CUNY) - Koppelman School of Business ( email )

Management, Marketing & Entrepreneurship Dept.
2900 Bedford Avenue
BROOKLYN, NY 11210
United States
7189515000 (Phone)

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