The Importance of Business Ethics and Corporate Social Responsibility: A Course Module
24 Pages Posted: 19 Aug 2015
Date Written: August 17, 2015
This course module is designed to help professors teach business ethics and corporate social responsibility. It demonstrates why a “greed is good” approach to capitalism is dangerous. The philosophy of maximizing shareholder value is also critically examined as well as the distinction between self-interest and greed. It accompanies a one-hour video presentation that also discusses these topics. This could be incorporated into such courses as Principles of Marketing, Principles of Management, and Business Ethics.
Keywords: Business ethics, corporate social responsibility, greed, self-interest, Hillel, Adam Smith, Milton Friedman, employee engagement, maximizing shareholder value, c factor, creativity, diversity
JEL Classification: M1
Suggested Citation: Suggested Citation