Hitachi Global Storage Technologies: Competing on Time

12 Pages Posted: 19 Aug 2015

See all articles by Özalp Özer

Özalp Özer

Jindal School of Management - The University of Texas at Dallas

Date Written: February 2, 2013

Abstract

This case discusses a firm’s challenge of establishing an integrated business analysis process and a policy for new product introduction decisions, such as the time-to-market decision and post-introduction operational decisions. Such decisions are based on various factors and information is often dispersed across multiple functional areas (such as Marketing, Manufacturing, and R&D) within an organization. The timing decision depends on various factors such as investing more time and resources in product and process design and improvement or push the product to market before competitors. Market-timing decisions are even more challenging when product life cycles are shortened and firms are pressured to release new products more frequently. What has been the optimal timing for a new product may not be the best timing for the next new product. The case illustrates challenges involved in a cross-functional and collaborative approach to develop and introduce a new product to the market.

Keywords: time-to-market, entry, Hard disk drive, storage, learning by doing, yield, market timing

Suggested Citation

Özer, Özalp, Hitachi Global Storage Technologies: Competing on Time (February 2, 2013). Available at SSRN: https://ssrn.com/abstract=2646448 or http://dx.doi.org/10.2139/ssrn.2646448

Özalp Özer (Contact Author)

Jindal School of Management - The University of Texas at Dallas ( email )

Jindal School of Management
800 W. Campbell Road
Richardson, TX 75080
United States

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