Listen from Microblog -- Do People Tell Us Their Company Performance

13 Pages Posted: 22 Aug 2015  

Bo Wang

Department of information management and information system, Southwest petroleum university, China

Min Song

Yonsei University

Date Written: August 21, 2015

Abstract

Prior research has shown that microblogs have the capability to predict the trend of the whole stock market. These findings arouse interest in the question of whether this medium can be used as a non-financial information source to evaluate the performance of individual companies. This paper addresses this question by evaluating individual company performance based on employees’ microblogs. We collected recent three-year microblog histories of 6,735 employees of 50 companies, analyzed employee opinion at different levels, extracted main topics, identified topics and words related to company performance, and demonstrated ways in which employee opinions can reflect company performance. The findings suggest that, after careful processing, microblogs can be useful non-financial information sources to help in auditing and accounting.

Keywords: Company Performance; Non-financial Information; Employee; Web Mining; Microblog; Natural Language Processing

Suggested Citation

Wang, Bo and Song, Min, Listen from Microblog -- Do People Tell Us Their Company Performance (August 21, 2015). Available at SSRN: https://ssrn.com/abstract=2648806 or http://dx.doi.org/10.2139/ssrn.2648806

Bo Wang (Contact Author)

Department of information management and information system, Southwest petroleum university, China ( email )

8# Xin du Avennue
Chengdu, Shichuan
China

Min Song

Yonsei University ( email )

Seoul
Korea, Republic of (South Korea)

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