Strategies for Expanding and Promoting Business to and Beyond Muslim Markets

Accounting, Commerce, and Finance: The Islamic Perspective Journal, Australia Vol. 5, No.1, pp 1-23 (2001)

15 Pages Posted: 24 Aug 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Date Written: 2001

Abstract

In the wake of globalization, the Muslim businesses are experiencing a great challenge to formulate and implement strategies, which are compatible to the challenges of the emerging markets and also meet the norms, values and cultural needs of the Muslim Societies. Through this paper, it has been endeavored to suggest the Product, Pricing, Distribution and Promotion Strategies in an Islamic framework for expanding the business within and beyond Muslim markets. There is a need to develop not only general guidelines for accomplishing the marketing goals for expanding and promoting business but also to devise an Islamic Code of Marketing.

Suggested Citation

Sohail, M. Sadiq, Strategies for Expanding and Promoting Business to and Beyond Muslim Markets (2001). Accounting, Commerce, and Finance: The Islamic Perspective Journal, Australia Vol. 5, No.1, pp 1-23 (2001). Available at SSRN: https://ssrn.com/abstract=2649547

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

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