E-Banking and Customer Preferences in Malaysia: An Empirical Investigation

Information Science Journal. Vol. 150 , No. 3-4, pp 207-217, 2003

11 Pages Posted: 25 Aug 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Balachandran Shanmugham

Monash University Malaysia

Date Written: 2003

Abstract

This paper examines the current trends in the e-commerce revolution that has set in motion in the Malaysian banking sector and reports on an empirical research that was carried out in Malaysia to study the customers' preference for electronic banking and the factors, which they considered influenced the adoption of electronic banking. Results based on the analysis of data relating to 300 respondents indicate that while there is no significant differences between the age and educational qualifications of the electronic and conventional banking users, some differences exist on other demographic variables. Analysis further reveals that accessibility of Internet, awareness of e-banking, and customers' reluctance to change are the factors that significantly affected the usage of e-banking in Malaysia. The paper discusses on the implications of these. Limitations of the study are highlighted and further research directions are suggested.

Suggested Citation

Sohail, M. Sadiq and Shanmugham, Balachandran, E-Banking and Customer Preferences in Malaysia: An Empirical Investigation (2003). Information Science Journal. Vol. 150 , No. 3-4, pp 207-217, 2003. Available at SSRN: https://ssrn.com/abstract=2650354 or http://dx.doi.org/10.2139/ssrn.2650354

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

Balachandran Shanmugham

Monash University Malaysia

Jalan Lagoon Selatan
Sunway
Malaysia

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