Student Attitudes Towards Careers in Sales in Australia and Malaysia: A Cross-Cultural Analysis
Journal of International Marketing & Marketing Research. Vol. 28, No.2, 97-111, 2003
13 Pages Posted: 25 Aug 2015
Date Written: 2003
This paper examines and compares the attitudes of university students in Australia and Malaysia towards careers in safes. Empirical research was carried out in both countries to study the students' perceptions and attitudes towards careers in sales and sales-related careers. The factors considered by the students to be the most appealing and least appealing in selling careers were also studied. The paper reports the findings based on a cross-cultural analysis of data relating to 400 respondents from Australia and Malaysia. Empirical analysis suggests that the academic performance of students in Australia and Malaysia generally does not influence students' perceptions of the sales-related occupations. This is largely contrary to the conventional wisdom. The study also reveals that gender of students, too, does not affect the perception about the sales career. The paper goes on to discuss the managerial implications of the findings. Future research directions are also suggested in the paper.
Keywords: Australia, Malaysia, perceptions, preferences, safes careers, student attitudes
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