Country of Origin Effect: An Evaluation of Malaysian Consumers' Perceptions Towards Products Made in Japan

Journal of International Marketing and Exporting, Vol. 8, No 2, pp. 96-108 (2003)

13 Pages Posted: 26 Aug 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Date Written: 2003

Abstract

This study examines the country of origin effect of products made in Japan. The study focuses on the questions of the 'sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories. Results based on the analysis of data relating to 244 responses indicate that the most common product information source was found to be through advertisements in television and radio. Products made in Japan had been rated highly for their quality. Electrical appliances were generally found to be the most highly rated product category by Malaysian consumers. The managerial implications of these are discussed, limitations of the study are highlighted, and further research is suggested.

Suggested Citation

Sohail, M. Sadiq, Country of Origin Effect: An Evaluation of Malaysian Consumers' Perceptions Towards Products Made in Japan (2003). Journal of International Marketing and Exporting, Vol. 8, No 2, pp. 96-108 (2003). Available at SSRN: https://ssrn.com/abstract=2650973

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

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