Quest for Excellence in Business Education: A Study of Student Impressions of Service Quality

International Journal of Educational Management, Vol. 18, No. 1/2, pp 58-65 (2004)

12 Pages Posted: 26 Aug 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Nassar Shaikh

King Fahd University of Petroleum & Minerals (KFUPM)

Date Written: 2004

Abstract

This paper undertakes a case study of a business school within a leading university in the Middle East, which has implemented a quality system and has gained accreditation by the Association to Advance Collegiate Schools of Business International. The paper reviews the development of the quality system and examines the concept of service quality in business education. The aim of this study is to address the paucity of service quality research in business education in this region. Empirical research is used to determine the factors that influence student evaluation of service quality. With data collected from 310 students, the study identifies six factors that influence students' evaluations of service quality. Research implications of the study are then discussed.

Keywords: Service quality assurance, Students, Perception, Education, Saudi Arabia

Suggested Citation

Sohail, M. Sadiq and Shaikh, Nassar, Quest for Excellence in Business Education: A Study of Student Impressions of Service Quality (2004). International Journal of Educational Management, Vol. 18, No. 1/2, pp 58-65 (2004). Available at SSRN: https://ssrn.com/abstract=2651001

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

Nassar Shaikh

King Fahd University of Petroleum & Minerals (KFUPM)

Dhahran, 31261
Saudi Arabia

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