The Definition of Nudge and Libertarian Paternalism - Does the Hand Fit the Glove?

The European Journal of Risk Regulation, Vol. 7., No. 1, 155-174, 2016

20 Pages Posted: 30 Aug 2015 Last revised: 21 Nov 2016

See all articles by Pelle Guldborg Hansen

Pelle Guldborg Hansen

Roskilde University - Department of Communication, Business and Information Technologies

Date Written: January 18, 2015

Abstract

In recent years the concepts of ‘nudge’ and ‘libertarian paternalism’ have become popular theoretical as well as practical concepts inside as well as outside academia. But in spite of the widespread interest, confusion reigns as to what exactly is to be regarded as a nudge and how the underlying approach to behaviour change relates to libertarian paternalism. This paper sets out to improve the clarity and value of the definition of nudge by reconciling it with its theoretical foundations in behavioural economics. In doing so it not only explicates the relationship between nudges and libertarian paternalism, but also clarifies how nudges relate to incentives and information, and may even be consistent with the removal of certain types of choices. In the end we are left with a revised definition of the concept of nudge that allows for consistently categorising behaviour change interventions as such and that places them relative to libertarian paternalism.

Keywords: nudge, libertarian paternalism, definition, public policy, Richard Thaler, Cass Sunstein

Suggested Citation

Hansen, Pelle Guldborg, The Definition of Nudge and Libertarian Paternalism - Does the Hand Fit the Glove? (January 18, 2015). The European Journal of Risk Regulation, Vol. 7., No. 1, 155-174, 2016, Available at SSRN: https://ssrn.com/abstract=2652958

Pelle Guldborg Hansen (Contact Author)

Roskilde University - Department of Communication, Business and Information Technologies ( email )

Universitetsvej 1, Building 42-3
P.O. Box 260
Roskilde, DK-4000
Denmark

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