E-Purchasing Behaviour of Consumers in Saudi Arabia: Implications for B2C Marketers

International Journal of Excellence in e-Solutions for Management, Vol. 1, No. 2, pp 9-25 (2007)

16 Pages Posted: 31 Aug 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

M. Aamir Sayeed

King Fahd University of Petroleum & Minerals (KFUPM)

Mohammed Kaleemuddin

Independent

Date Written: 2007

Abstract

In-depth studies on consumers’ awareness and perceived risk of e-shopping experience and its relations with online purchasing behaviour have received little attention in the current e-commerce literature. This paper attempts to investigate these relationships. Based on an extensive review of literature, a model is developed for the study and hypotheses formulated. Empirical research has been used to test the hypotheses developed. Primary data were collected through online surveys in Saudi Arabia. Results based on the use of multiple regression procedures suggest that perceived benefits of e-shopping along with household income and Internet experience are significantly associated with the amount and frequency of online purchases made. The results of this study highlight the issues facing e-purchasing in Saudi Arabia and the measures that e-tailers would have to take to achieve success in the e-commerce market of Saudi Arabia. This study makes a valuable contribution given the fact that there is a dearth of empirical studies of this nature focusing on Saudi Arabia.

Keywords: e-purchase; buyer behaviour; Saudi Arabia; Internet; e-tailers.

Suggested Citation

Sohail, M. Sadiq and Sayeed, M. Aamir and Kaleemuddin, Mohammed, E-Purchasing Behaviour of Consumers in Saudi Arabia: Implications for B2C Marketers (2007). International Journal of Excellence in e-Solutions for Management, Vol. 1, No. 2, pp 9-25 (2007). Available at SSRN: https://ssrn.com/abstract=2653284

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

M. Aamir Sayeed

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

Mohammed Kaleemuddin

Independent

No Address Available

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